Create Strategy and Launch Paid Traffic Campaigns for Testing New Heroes

Jun 7, 2023

Client Overview

Whimsy Games is a leading Game Development Company. They brought hundreds of successful game titles to the market. They provide game design, development, marketing, monetization and analytics services.


Tests for new games on TikTok and Snapchat.


Whimsy Games was developing a new game and wanted to test the choice of heroes. The main goal of the launch is to introduce the new game's heroes to the target audience and identify the most effective ones. To achieve this, we were requested to use TikTok Ads and Snapchat Ads as the main channels for paid traffic.


The campaigns were launched simultaneously on both TikTok and Snapchat Ads. The campaigns were designed to measure each hero's click-through rate (CTR) and identify the most popular ones among the target audience.

The testing period was set for a specific timeframe, during which data was collected and analyzed to identify the best-performing heroes. Based on the results of the campaigns, we identified the heroes with the best CTR by Creative, Gender, Country/Creative and CPM by Country. This data was used to determine a more precise target audience to focus on.

With this information, Whimsy Games can now make informed decisions about the game's development, marketing and designs.