Client Overview

BiXBiT makes crypto-mining smarter and more sustainable with solutions like immersion-cooled containers, custom ASIC firmware, and remote monitoring tools. The company works with both large mining operations and passionate crypto enthusiasts. It delivers innovation and reliability to every setup.

Challenge

When BiXBiT came to Dzeya, their SEO setup needed work. Product pages were thin on content, the blog wasn’t optimized, and technical issues like template tags kept pages from ranking.

BiXBiT was already known in crypto-mining circles, but its most valuable pages—like firmware and the automated monitoring system (AMS)—hardly showed up in search. Without a solid SEO strategy, the company faced slow organic growth, recurring technical issues, and missed opportunities to capture demand.

The challenge was twofold: grow rankings and traffic for the key sections, and address technical debt while creating a scalable content and link strategy.

Approach

We built a full-cycle SEO program that combined technical improvements, content development, and link acquisition. This project became a strong SEO strategy case study, showing how a mix of technical work, content optimization, and strategic link building can deliver measurable results.

Technical Audit & Fixes

Our audit uncovered several critical issues that were holding the site back. We tackled them step by step: creating a new robots file, improving indexing, fixing redirects and 404s, adjusting microdata, optimizing internal links, and speeding up images and page load times.

The biggest win came from indexing fixes. By correcting multiple errors at once, rankings improved noticeably. We also cleared out legacy pages—like an outdated online store and an old U.S. catalog—so search engines focused only on current, relevant content.

Content

Getting to grips with BiXBiT’s complex products took some time, but once we understood the market and competitors, we were able to optimize with real precision. This project turned into an organic growth SEO case study, showing how on-page SEO and keyword refinements drove visibility.

Product and firmware pages were expanded with long-tail keywords, LSI terms, and structured details designed to capture featured snippets.

The blog went through a full overhaul. We zeroed in on articles with plenty of impressions but low click-through rates, rewriting titles, meta tags, and CTAs, and tightening up internal linking. To boost visibility and engagement, we added FAQs, external references, and new sections where needed.

One standout was “Antminer S19 Pro vs WhatsMiner M30+: Performance Comparison for Bitcoin Mining.” After adding 80+ LSI terms, fresh subheadings, external references, and a detailed FAQ, it became the most-read blog post of the year. Impressions surged, especially after Google’s March update.

Meta tag updates also proved powerful. Sharper titles and descriptions encouraged more users to click through from search results. This gave both visibility and traffic a noticeable boost.

Link Building

Link acquisition was designed to be slow, steady, and selective. We focused exclusively on high-quality, relevant domains with strong traffic and non-spammy anchors. In a niche as broad as crypto, it was a challenge to find the right partners, but selectivity paid off.

One milestone came when BiXBiT powered  Quantum Expeditions’  U.S. mining venture with   immersion-cooled containers that turned flare gas into low-cost energy. The collaboration was widely covered. This generated authoritative backlinks that strengthened the site’s credibility in search.

Tracking & Reporting

Each week, we tracked keyword rankings in Ahrefs, watching closely to see which pages search engines were putting in front of users. When the wrong page showed up for a key query, we stepped in quickly to make sure the right one took its place.

This steady monitoring also made it easy to see the impact of our work. One standout was the keyword “crypto mining shipping container,” which climbed 38 positions—from 51 to 13—in just nine months. That leap highlighted how technical fixes, stronger content, and quality links all came together to deliver results.

Why It Worked

The strategy worked because it addressed every layer of SEO at once.   Technical fixes removed the immediate obstacles to visibility. Content improvements brought depth and clarity to complex topics. They turned product and blog pages into valuable destinations. Quality backlinks added credibility. Weekly monitoring ensured BiXBiT could respond quickly to ranking changes.

This SEO strategy case study highlights the strategic steps that made growth sustainable. Instead of chasing shortcuts, we focused on consistent, meaningful improvements that built on each other over time. This combination created a strong foundation for long-term success.

Results

The early results came quickly and spoke for themselves. The AMS page quickly became the most-visited part of the site, with traffic showing a sharp year-over-year jump. Firmware pages that once barely showed up in search began ranking in the top 5–10 for competitive keywords. On the blog side, impressions climbed steadily as optimized articles started winning featured snippets and drawing in far more clicks.

We also tracked big gains for high-value keywords. One standout was “crypto mining shipping container,” which jumped from position 51 to 13 in under a year. Taken together, traffic across AMS, firmware, and blog sections rose significantly compared to the previous year—clear proof that the strategy was paying off across all the key areas.

Insights & Takeaways

What really made this project work was how closely we teamed up. The BiXBiT crew and our SEO specialists stayed in sync, kept the energy up, and never lost sight of the goals.

The niche itself also played a role. Crypto-mining is a tight space—fewer players than in broader markets, but the competition is tough and well-established. That meant every step had to be precise, steady, and thought through.

BiXBiT’s growth came step by step, building on each improvement until it turned into steady, long-term traffic gains.

What’s Next

With the technical setup complete and core content in place, the focus now shifts to Answer Engine Optimization (AEO). The goal is to create structured, AI-friendly content that surfaces in conversational and voice searches.

For BiXBiT, this means strengthening AMS and firmware landing pages, fine-tuning content to capture featured answers, and continuing to build authority through high-quality backlinks.

With the foundation set and SEO momentum growing, BiXBiT is in a strong position to keep scaling its reach and visibility in the crypto-mining space.

1. Context & Starting Point

• When we started working with BiXBiT, what was the initial SEO situation?

For some firmware related keywords, there were already some positions in the top 20, top 15. Over time, we improved them to the top 10 and top 5, and for many product pages there were no positions at all, but now the site ranks well for products. The website initially had template tags. As soon as we made them unique, traffic began to grow noticeably.

Since it's a fairly well-known brand in certain circles, things moved faster than if it were a completely new startup.

• Were there any major technical issues or content gaps we spotted right away?

Yes, there were many technical shortcomings. But they were revealed rather during the analysis process. What immediately caught the eye was probably the lack of content. Many product pages contained (and some still contain) too little content, especially when compared to similar pages with competitors. 

We have improved some pages by adding important blocks that are important and necessary for the user. We also constantly work on the quality of content: we try to make the texts useful and lively.

• How did their site structure, product pages, and blog perform before we stepped in?

We slightly expanded the catalog structure, advised to make more landing pages for different models of ASICs, separate pages for firmware Whatsminer and separate ones for Antminers. Narrower pages bring users to the site for more specific and precise keywords, which is good for us.

• What were the biggest risks if they had continued without an SEO strategy?

Perhaps the site would grow, as the project develops, the company participates in exhibitions, and often appears somewhere. But it would be much slower, and technical errors would not go away.

2. Goals & Expectations

• What goals did we set together with the client in the first stage?

It was necessary to work mainly on the priority sections of the website: this is a remote automated monitoring system (AMS) and Firmwares for ASICs. The goals are pretty classic: increasing rankings and traffic for these priority pages.

• Were there any specific KPIs (traffic, keyword rankings, conversions) we agreed to track?

We track traffic for the entire website, for individual folders (for AMS, firmwares, for the blog), the number of conversions events recorded from users’ actions, the conversions rate, comparing data every month and with the previous year.

We also track over 140 keywords, and this number often increases as new ones are added.

• Did the client have any “must-have” priorities — for example, targeting certain products or regions first?

Yes, as I already said, the main goal of the client is the development of firmware pages and AMS: this is the software developed by the company for managing ASIC miners.

3. Technical Audit & Fixes

• What were the most critical issues uncovered in the technical audit?

We have solved many important problems: prepared a new robots file, improved page indexing, solved problems with redirects and 404 pages, adjusted microdata, improved internal linking, images, loading speed, and much more.

• Which fixes had the biggest immediate impact?

I think, first of all, the indexing improvement corrected several errors at once and led to excellent results.

• Did we face any unusual or complex technical challenges?

No, in my opinion, there was nothing difficult to implement. We noticed in the index the pages of the old online BiXBiT’ store, as well as the site-catalog of the USA version, but we sorted out all the indexing problems.

4. Content Work

• How did we approach rewriting and optimizing main pages and product descriptions?

At first it was difficult to get to grips with the product itself: it is quite complex. And only then we started to analyze the market, competitors, compare and improve. We have collected many keywords, LSI words, and long-tail phrases for promotion in featured Google snippets.

• What changes were made to firmware and remote access pages to improve both SEO and user experience?

In addition to the extensive work done to find new keywords and thematic words, we also updated the internal linking, thus making the menu and footer of the site more useful for users. We also actively reworked the linking between blog articles to keep the user on the site.

• For the blog, what was our process for analyzing all articles?

We analyzed the entire blog and sorted the articles by their readiness for change: we started with articles that had a lot of impressions but few clicks, and tried to improve them so that our efforts resulted in more clicks for them. And so we went in order until we had prepared technical tasks for improving all the articles.

• Can you share an example of a blog post we significantly improved (and how)?

The topic of this article - “Antminer S19 Pro vs WhatsMiner M30+: Performance Comparison for Bitcoin Mining” - has become the most popular in the website’s blog over the past year due to SEO optimization. Here's how the number of impressions of the article grew (the changes were published in winter, and after a couple of months it began to actively rise, and after the March Google Update the growth only increased):

We made many changes for the article:

• selected keywords (1 main keyword, and 2 additional)

• collected more than 80 LSI-words to add to the article and implemented about half of them

• completely changed the meta-tags

• added external links to trusted resources to increase expertise

• added internal links to related blog articles to increase user engagement

• added a CTA

• changed subheadings and added new ones

• added 2 new content sections and a FAQ section in the end of the article

• How did adding tags change blog visibility and structure?

Well-written meta tags influence the user's desire to click on the page, since this is the first thing they learn about the website from search results. Also, the Title tag itself can influence positions, since optimizers most often include keywords in it.

5. Link Building

• What was our link acquisition strategy?

The basis for getting links is smoothly, continuously, only high-quality donors, with constant or growing traffic, with good and non-spammy incoming anchors, and ONLY from thematic sites. By the way, it is quite a difficult moment to find such resources, since the Crypto area is simply too broad-spectrum, and ours is more narrowly specialized.

• Did we focus more on quantity or quality and why?

Of course, on quality, since we select donor websites very carefully, analyze them very deeply, and a large pile of low-quality links can only do harm.

• Were there any notable partnerships or mentions that brought strong backlinks?

The BiXBiT company was powering Quantum Expeditions’ new U.S. mining venture with its immersion-cooled containers, turning flare gas into low-cost energy for efficient and sustainable Bitcoin mining. Many well-known platforms wrote about this event, which gave us strong and respected collaborations.

6. Tracking & Reporting

• How do we monitor keyword rankings every week, and why is this important?

Every week at Ahrefs, we monitor our website's keywords rankings to identify potential issues such as search engine selection of the relevant page: sometimes, instead of the target promoted page it might be a blog page. And then we look for solutions on how to make sure that there is exactly the page that we need. 

And of course, it is necessary to track positions so that, if anything happens, we can react to their decline in time. Or find out which of our specific works led to this or that increase in positions.

• Can you share an example of a keyword or topic where we saw a big ranking jump?

Over 9 months, there has been a significant increase in positions for product keywords, for example, for such a mixed (informational+commercial+transactional) keyword "crypto mining shipping container" we see an increase from 51 positions to 13 (by 38 positions):

7. Results & Impact

• Which results are you most proud of since starting the project?

Of course, it is traffic. Simply increasing positions may not bring the necessary traffic if there is no demand, but when traffic from search engines grows, this is the main satisfaction for a SEO specialist. It means that everything works. And it is also very important not to hope for these results too quickly. For example, in the first months the site jumped, traffic grew and fell. But in general, the trend was always gradually positive. Here are some pleasant results:

The difference is especially noticeable for the year when we just started SEO. Here is the growth of traffic to individual pages and groups of pages for July 2025 compared to the same month in 2024:

The number of website impressions has also grown significantly over the year. At first, the growth was smooth and even a little slow. 

But after Google finished April’s updating, the site rehabilitated itself. 

• Did we exceed any targets or achieve unexpected wins?

One of the most impressive achievements is the growth of the AMS page. The graph shows the increase in page traffic from organic searches over the year from August 23, 2024 to August 23, 2025:

Over the last 3 months, this page has been the most clicked on the site: 

It speaks to the popularity of the product and the growth of the brand, since many of the keywords that people used to visit the page were branded.

8. Insights & Takeaways

• What do you think made this project particularly successful?

Firstly, it is, of course, the involvement. Involvement of the entire team. When everyone is interested in good results and everyone is included in the continuous process.

Secondly, I will not hide the fact that the website's subject matter is quite highly specialized, and it means that there are not as many competitors as in other areas. But, we still have room to grow, there is a lot of work to do, since those competitors that exist are very strong and large.

• If another company in a similar industry asked for advice, what would you tell them based on the BiXBiT case?

This would be an interesting case, but in that case the approaches to SEO strategy would definitely be completely different.

• What’s next for BiXBiT’s SEO? What are we focusing on in the coming months?

We are currently focused on optimizing the website for AEO. This is quite a labor-intensive process, and we are on course for this for the next six months.

By Hanna Matsiyeuskaya, Polina Reut from Dzeya team