Challenge

When CIFRA came to us, they didn’t yet have a structured onboarding flow. New users landed directly on the homepage after signing up, with little guidance on what to do next. That made it hard for the team to understand who these users were, what brought them to the platform, or how they engaged with media art.

Although they had already been using Amplitude for behavioral tracking, there was still a gap in understanding the “why” behind user actions. Who were these people behind the clicks? What were they looking for? When Amplitude launched its new Guides and Surveys feature in early 2025, we saw a perfect opportunity to help CIFRA solve this challenge—and we stepped in to design and implement the solution.

Approach

We worked closely with CIFRA to set up Amplitude’s Guides and Surveys SDK and launch their first in-product questionnaire. The goal: start learning about users right at the point of registration. Together, we crafted a short, friendly survey with six questions to better understand each user’s background, goals, and content preferences. 

Our team handled everything from technical setup to survey strategy. We coordinated with Amplitude to test the module in staging, led the configuration of the flow, and helped CIFRA finalize the questions. The whole thing went live in under a week—and after the SDK was added, CIFRA’s team could manage everything on their own, without developer support.

This was a strategic shift. Thanks to our implementation, CIFRA gained direct access to high-quality user insights at the most critical point in the journey: onboarding.

Why It Worked

Most onboarding tools either eat up dev time or come with a steep price tag. With our help, CIFRA got a quick, flexible, and cost-effective solution that fit right into their existing Amplitude setup.

Because we owned the implementation and guided the strategy, the CIFRA team could stay focused on content and user experience. After launch, they could easily tweak survey questions and run tests on their own—no engineers needed.

Since most of their users access the platform via web, the web-only nature of the module wasn’t a limitation. It allowed us to move fast and collect insights exactly where they mattered most.

Results

Just a few weeks after launch, the impact of our work was clear. The survey began to reveal two major user segments: professionals in the art world—artists, curators, and educators—who made up more than half of new signups, and newcomers who were just starting to explore media art.

The survey also helped surface deeper insights that behavioral data alone couldn’t reveal. Over 50% of users said they were on CIFRA to find inspiration and new ideas. Nearly half preferred to engage deeply with content—reading, analyzing, reflecting—rather than just browsing casually. And 41% admitted they weren’t yet sure what kind of art they liked, highlighting a big opportunity for guided discovery.

Thanks to the solution we implemented, CIFRA now has a much richer picture of their audience—grounded in real input, not assumptions. The data we helped them collect is already being used across teams, from marketing to editorial to product strategy.

What’s Next

Our work laid the foundation for the next phase of CIFRA’s onboarding journey. With the segmentation data in hand, the team is now working on personalized onboarding flows. For newcomers, they plan to introduce guided tours and beginner-friendly recommendations. For pros, they’re exploring curated content paths and editorial deep dives.

We’re continuing to support CIFRA in expanding their use of Amplitude’s survey tools. Upcoming plans include collecting quick feedback after users interact with content and rolling out an NPS survey to better understand product sentiment.

This Amplitude case study is a great example of how a small but strategic change—designed and delivered by our team—can unlock new ways to understand users, personalize the experience, and drive product growth.

By Aliaksandr Antsypovich, Polina Reut from Dzeya team